Past Work Projects
Below are past projects I've worked on for my roles as Influencer Marketing Specialist and Event Coordinator. Instagram focus on the content.
01
Members Only Instagram
As the Influencer Marketing Specialist I assisted with the content for the company social media. The MO Instagram was the best form to outreach and find influencers that fit the brand's aesthetic and wanted to be a part of the influencer marketing program. For each influencer I sent a contract stating the deliverables and they also received an affiliate link to receive commission of of their follower's purchasing.
One really memorable experience was going to NYC to work on the promotional campaign for the jackets of 2018. I was on set with he digital marketing manager to work with the photographer on the product images and the lifestyle shoots. I interviewed the models to create content around the behind the scenes to show our audience.
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Another experience to note, I attend the Las Vegas Marketing Expo in 2018. This expo was a great tradeshow experience to showcase our designs and meet with other brands for co-marketing opportunities.
02
Members Only Video
This is the intro video I edited for the Members Only Youtube channel. You can also see this video still up on the Youtube channel today! As the Influencer Marketing Specialist I was not only in charge of the outreach to collaborate with influencers, I also coordinated the video portion of the Influencer program. We would provide compensation to Influencers who provided video content promoting the brand. The Youtube channel has many promotional videos from various creators.
03
BYOD Instagram Posts
I worked closely with he CEO of Bring Your Own Dog. We had weekly calls to discuss social media strategies to increase brand awareness and followers to the company's Instagram. I created content to assist in engagement. Like many marketers know, it is a lot of testing to see what the audience gravitates towards. We eventually moved to dog memes which garnered lots of engagement with our pet owner followers.